So Lancashire finally won the County Chamipionship after 77 years of trying. It's obvious to me looking at the photo above what made the difference. It had to be sponsorship by a cask beer. Thwaites Wainwright can be a pretty decent IMO.
The message to all you under-performing sports teams is ditch the fizzy lager logo and proudly display proper beer on your chests.
I drink Thwaites Wainwright every Sunday at the folk club; yes, it's a decent pint.
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