Monday, 31 October 2011

How local is local?

I was in Asda Bromborough last week. Whenever I visit a supermarket I always check out the beer aisle. There's usually nothing to attract me but occassionally there is a nice surprise. Anyway, I noticed that the store had a dispay of 'Locally produced' beers.

Cains from Liverpool is certaily local, Holt's from Manchester and Beartown from Congleton is pushing it a bit - at least Beartown is Cheshire, as historically is Bromborough. But hang on! Lancaster Brewery beers classed as local to Wirral? It's 60 miles away by the shortest route and 85 miles along the M6 which is the route most people would take.

What would you describe as local?

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