A full page advert and a half page article in todays' Wirral News got my goat. Here is my e-mail reply:
"I read your advertisement in today's Wirral News. I felt moved to respond to the misinformation that you peddle. You state that men should not drink more than 21 units a seek (sic) and that a pint or can of strong lager = 3 units.
You give the impression that a limit of 21 units per week some scientific basis. I remember when a recommended weekly limit was introduced it was set at 42 units per week (or 'seek' as you prefer to call it). I have never seen any medical research justifying the reduction or indeed proving that 21 units is o.k. but, say, 25 is bad.
Also, you scaremonger the readers by stating that I pint or can of strong lager = 3 units. That may be true but a typical pint of bitter or weaker lager drunk by most consumers contains just over 2 units. A bare comparison of units is unhelpful anyway. Someone who regularly drinks on an empty stomach will be more at risk that another drinker who only drinks after a meal.
In the same edition Dr Stefan Janikevic of the Cheshire and Wirral Partnership NHS Foundation Trust criticises Wirral Borough Council for failing to support minimum alcohol pricing. The duty on beer has increased by 32.4% since october 2008. Surely enough is enough. Price increases hit everyone but the binge drinker will not be concerned. They will carry on regardless. Stop supermarkets selling alcohol below cost and clamp down on vertical drinking bars but don't use a sledgehammer to crack a nut.
I am not belittling the damage that excess alcohol can cause. A close friend of mine is battling alcoholism. But like any addict price increases make no difference to him. There is now a concerted effort by what is known as the 'health lobby' to prevent responsible adults from enjoying alcohol in moderation. It is time that we the consumer fight back."