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Tuesday, 15 November 2011
Meantime reduces strength of beer. Are we surprised?
Meantime IPA has a new label. It also has a new strength, dropping from 7.5% to 7.4% ABV. Not a surprise in view of the new increased duty on strong beers and not in itself cause for great concern. But I'm worried that the 7.5% threshold will be reduced in future years either as a continued attack on drinkers egged on by the health lobby or merely as a blatant tax grab. Either way the emasculation of beer is underway.