Sunday, 11 December 2011

Liverpool Beer Festival

 RedNev blogged a few weeks back concerning the perverse system of ticket sales that Merseyside CAMRA use to sell tickets for their beer festival. Tickets, apart from a small number for less popular sessions sold by post and a tranche reserved for festival workers, are purchased by queueing in person in Liverpool city centre on a designated day. This penalises anyone who isn't local and means that few tickets are sold to the public at large.

The designated sale day was yesterday. A friend of mine got up at 6:00 a.m. yesterday to travel to Liverpool to queue up. Joining the queue at 8:00, he stood in the hail and wind for over two hours but when he eventually reached the head of the queue only one ticket remained for the Friday night - he had hoped to buy three, hardly an excessive order.

Why not spread tickets sales across a number of pubs, or sell them all online which would be the fairest method. I'm sure the vast majority of punters would find a small fee for postage better than the hassle and cost of queueing in person with no guarantee of tickets.

1 comment:

  1. Up at six and queueing in the rain for one ticket? And Liverpool Branch say people like the queueing, the banter and the jolly atmosphere. Even if that were true, which I don't believe, I expect the joy would have evaporated rather quickly for your friend.