I checked out Shepherd Neame's Generation Ale which had looked interesting. Here's some information from the brewery:
With only 3,000 bottles released, Generation Ale boasts a
12-month ageing process resulting in a rich, full-bodied ale to be savoured and
enjoyed. Beautifully packaged in a
wooden presentation box, Generation is a collectors’ item and the ultimate gift
for ale lovers.
Generation Ale is presented in a traditional amber bottle,
embossed with the Shepherd Neame crook.
Each bottle is hand-wrapped in paper and encased within a wooden box
bearing the signature approval of chief executive Jonathan Neame. With an ABV of 9% and served in a 75cl
bottle, the beer is priced at £17.50 and exclusively available from Shepherd
Neame. The perfect ale to sip, share and savour with friends, Generation is the
ultimate beer from Britain’s oldest brewer."
The £17.50 doesn't include £5.00 postage! No recession in Toryland then.
This seems to fit well with the current apparent brainwashing of certain parts of the beer blogging community who seem to think paying stupid money for beer is either acceptable or clever-in my opinion it's neither. I come out in a sweat if a pint is over £3 and given the quality of many Sheps beers I've tried I wouldn't pay any more for a bottle of that.....
ReplyDeleteIt may be intended as a beautiful gift for real ale lovers but it's still just a bottle of beer. What next? Limited edition loaves of Hovis in presentation wooden bread bins?
ReplyDelete