Watching Tranmere Rover's unlucky defeat to Preston N.E. yesterday I was surprised to see the home team shirts sponsored by Tennent's. I associate it with a Scottish market and wonder how many pubs and clubs in Lancashire actually sell this crap. I thought that other than the ever vibrant park bench sector, this was brand who's heyday was the 1970's when it vyed with the likes of Skol and Grunhalle before the global brands swept everything before them. Appartently, the deal is worth £1.2 million over 3 years.
