Watching Tranmere Rover's unlucky defeat to Preston N.E. yesterday I was surprised to see the home team shirts sponsored by Tennent's. I associate it with a Scottish market and wonder how many pubs and clubs in Lancashire actually sell this crap. I thought that other than the ever vibrant park bench sector, this was brand who's heyday was the 1970's when it vyed with the likes of Skol and Grunhalle before the global brands swept everything before them. Appartently, the deal is worth £1.2 million over 3 years.
Hmm, can't say I've ever seen standard Tennents lager south of the border. The 5%-ish Tennents Extra did have a spell of popularity about 15 years ago, but that's disappeared now as well.
ReplyDeleteThe tramp juice stuff is now owned by a separate company from the regular lager.
Perhaps Tranmere should take a leaf out of Lancashire CC's book, as stated in your previous post, "Reaching the parts ..."
ReplyDeleteWe can't even get them to put real ale in any of the bars at the ground despite demonstrating the revenue lost by fans drinking elsewhere.
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